Nepal Tourism Year 2020 is Nepal’s commitment to improving its competitiveness through investment, infrastructure development, new product offerings, environment and wildlife conservation. And greater efficiencies and excellence in-service standards with the objective of developing the tourism industry. The government declared 2020 as the Nepal Tourism Year 2020 with a target to achieve two million arrivals and daily spend over $75. Visit Nepal 2020 is positioned as a Lifetime Experience to make Nepal as one of the world’s most unique experiential and lifetime value destination.
To impact digital marketing for ‘Visit Nepal 2020’ we can implement the following digital marketing strategy:
According to Nepal Tourism Board, In 2018, Nepal received 1,173,072 international tourists excluding overland travelers. The top arrivals were from India, China, Sri Lanka, USA, and the UK. The average length of stay is 12.6 days and per day expenditure amounts to $54. In 2018, the share of FDI in tourism was 11.47% at Rs 23,855.50 million. Similarly, In 2020, the concept of Digital marketing can help to achieve the target and make Tourism Year 2020 successful.
Social Media is a very effective digital marketing tool. It allows you to get to know customers and visitors and prospects in ways that were previously not possible. The information related to tourism like trekking and travel guide, culture, geographical places, hotels, transportation, etc. can be represented in these platforms to make easy to tourists. The most relevant social media platforms for a tourism business include the following: Facebook, Instagram, Twitter , LinkedIn, YouTube.
Private trekking agencies, hotels and government as well must have attractive websites to attract tourists (visitors) and keep them there and make them come back frequently to the websites. Search engine optimization can help to bring more visitors.
Email Marketing enables users to know about the latest offers by the trekking agencies, hotels, special deals on holiday packages, membership clubs, room availability and so much more. The content submitted to different sites must be real information. If visitors get fake information then they will never see these sites again.
Different websites, apps, updates on social media, emails and other aspects of digital marketing must be mobile-friendly.
In conclusion, Digital Marketing today is all about using internet technologies to reach out to existing and newer visitors and engage with them. For any business to be successful digitally in the tourism industry, the above mentioned digital strategy play a very crucial role. Therefore, these digital marketing strategies help to make successful Nepal Tourism Year 2020.
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